Practice makes Perfect!

About The Program

They say you can’t teach an old comedian new tricks, but let’s be real—if you’ve mastered the science of joke writing, you can handle the science of social media. The problem? Many comedians struggle to build a strong online presence or have no clue what to post to actually engage fans and boost visibility. That’s where this course comes in. We break it down into simple, digestible chunks so you can turn your comedic chops into an online brand that gets laughs and follows.

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How To Get The Most Out Of This Training

This program is designed to take you step-by-step through actionable lessons that build on each other, so by the end, you’ll have a solid, professional online presence without feeling overwhelmed. The key? Consistency. Set aside dedicated time each week to work on the lessons and projects, and you’ll not only absorb the information but actively build your platform as you go. The structure is designed to help you develop healthy habits, building the discipline and creative muscles you’ll need to keep growing even after the training wraps up. If you commit to the process, put in the work, and trust the system—you will see results.

Training modules

Week 1: Branding Basics

Topics:

• Crafting your comedy persona
• Defining your unique style,
• Establishing brand consistency.

Lessons Covered:

  • Understanding what makes a memorable comedic persona.
  • The importance of brand consistency in comedy.
  • How to translate your stage presence into an online identity.
  • Building a recognizable style through visuals and tone.
  • Identifying your core values as a performer.
  • Avoiding common branding pitfalls in comedy.

Exercises/Homework:

  1. Write your comedic bio, focusing on your unique comedic voice.
  2. Define 3 key traits that define your comedic style.
  3. Create a mood board representing your brand (using Pinterest or a similar tool).

Outcomes/Output:

• A clear, distinct comedic identity and personal brand guide.

Case Studies:

• Pro: Kevin Hart – Consistent branding across platforms.
• Up-and-Coming: Hannah Einbinder – Strong, emerging personal brand.

Week 2: Finding Your Niche


Topics:

  • Identifying your target audience
  • Understanding niche comedy markets
  • Aligning content with audience interests.

Lessons Covered:

  • Why finding your niche matters in comedy.
  • How to analyze your audience demographics.
  • Using humor styles to define your niche (dark humor, absurdist, observational).
  • How niche audiences can build loyal followers.
  • Adapting your material to different niches without losing authenticity.
  • Case studies of niche comedians who broke out.

Exercises/Homework:

  1. Conduct audience research: Survey friends, followers, or audiences to gather insights.
  2. Define your niche in a one-sentence positioning statement.
  3. Create a sample post or video tailored to your niche audience.

Outcomes/Output:

  • A precise understanding of your audience and niche alignment strategy.

Case Studies:

  • Pro: Ali Wong – Mastering niche relatability.
  • Up-and-Coming: Moses Storm – Finding success in alternative comedy spaces.

Week 3: Social Media Setup

Topics:

  • Optimizing profiles
  • Platform-specific best practices (Instagram, TikTok, YouTube)
  • Creating consistent visual themes.

Lessons Covered:

  • Crafting compelling bios for different platforms.
  • Profile picture and banner consistency for brand recognition.
  • How to write engaging captions that reflect your comedic style.
  • Hashtag strategies to increase visibility.
  • The dos and don’ts of linking to external content.
  • Best practices for cross-promotion across social platforms.

    Exercises/Homework:

  • Update your social media bios to reflect your brand and niche.
  • Ensure visual consistency across all platforms (profile pictures, banners).
  • Write and schedule 5 posts that showcase your comedic voice.

Outcomes/Output:

Fully optimized, professional social media profiles.

Case Studies:

  • Pro: Trevor Noah – Polished, cross-platform presence.

Up-and-Coming: Meg Stalter – Leveraging unique style on TikTok.

Week 4: Content Strategy

Topics:

  • Planning engaging content
  • Balancing promotional vs. personal posts
  • Using storytelling to connect with audiences.

Lessons Covered:

  • The importance of storytelling in comedy content.
  • How to create a content calendar that balances promotion and personality.
  • Using multimedia (videos, memes, images) to enhance engagement.
  • Timing your posts for maximum reach.
  • Repurposing content for different platforms.
  • Using humor to humanize your brand.

Exercises/Homework:

  1. Develop a 30-day content calendar with a mix of post types.
  2. Draft 5 different posts (video, meme, personal story, promotional, and engagement post).
  3. Analyze engagement on past posts to refine your strategy.

Outcomes/Output:

A comprehensive, strategic content calendar.

Case Studies:

  • Pro: Bo Burnham – Creative content with strong engagement.
  • Up-and-Coming: Sydnee Washington – Smart, relatable content strategies.

Week 5: Building Your Audience

Topics:

  • Organic growth strategies
  • Leveraging hashtags
  • Collaborations and community building.

Lessons Covered:

  • The power of consistency in audience growth.
  • How to effectively use hashtags and trending topics.
  • Collaborating with other comedians and influencers.
  • Building community through engagement and interaction.
  • Leveraging audience feedback to improve content.
  • Turning followers into loyal fans.

Exercises/Homework:

  1. Identify and engage with 20 new users in your niche daily.
  2. Plan and execute a collaboration with another comedian or influencer.
  3. Track and analyze your audience growth metrics over the week.

Outcomes/Output:

A steadily growing, engaged audience base.

Case Studies:

  • Pro: Hasan Minhaj – Strategic audience targeting.

Up-and-Coming: Jenny Yang – Community-focused audience building.

Week 6: Video Creation


Topics:

  • Shooting stand-up clips
  • Editing for social media
  • Understanding platform-specific video algorithms.

Lessons Covered:

  • Best practices for filming high-quality stand-up clips.
  • Editing techniques to enhance comedic timing.
  • How to optimize videos for Instagram Reels, TikTok, and YouTube Shorts.
  • Understanding video algorithms and how to increase visibility.
  • Adding captions and subtitles for accessibility.
  • Creating engaging thumbnails and titles.

Exercises/Homework:

  1. Film and edit 3 short comedy videos tailored for different platforms.
  2. Optimize video titles, descriptions, and hashtags for searchability.
  3. Post videos and analyze performance metrics.

Outcomes/Output:

Professional, shareable video content ready for multiple platforms.

Case Studies:

  • Pro: John Mulaney – High-quality, engaging stand-up clips.

Up-and-Coming: Blair Socci – Creative video storytelling.

Week 7: Engagement Strategies


Topics:

  • Creating authentic connections
  • Using humor to engage
  • Managing comments and DMs.

Lessons Covered:

  • How to create posts that encourage interaction.
  • Responding to comments and DMs in your comedic voice.
  • Building relationships with your audience through personal engagement.
  • Using polls, questions, and interactive content to boost engagement.
  • Managing negative comments and hecklers online.
  • Leveraging engagement to increase algorithmic reach.

Exercises/Homework:

  1. Respond to all comments and DMs for a week using your comedic voice.
  2. Create and post an interactive story (poll, question box, etc.).
  3. Initiate conversations with followers and other comedians in your niche.

Outcomes/Output:

Increased engagement rates and stronger audience relationships.

Case Studies:

  • Pro: Sarah Silverman – Master of online engagement.

Up-and-Coming: Jaboukie Young-White – Authentic, humorous online interactions.

Week 8: Monetizing Your Brand


Topics:

  • Turning followers into fans
  • Selling merch
  • Booking gigs through online platforms.

Lessons Covered:

  • Different monetization strategies for comedians (merch, Patreon, gigs).
  • How to pitch yourself to venues, bookers, and brands.
  • Setting up an online store for merch.
  • Creating content that subtly promotes paid offerings.
  • Building a fan base willing to pay for exclusive content.
  • Using analytics to identify monetization opportunities.

Exercises/Homework:

  1. Create a basic merch idea or exclusive content offering.
  2. Pitch yourself to three gigs, bookers, or brands.
  3. Plan a monetization strategy tailored to your audience.

Outcomes/Output: A clear path to monetizing your online presence.

Case Studies:

  • Pro: Patton Oswalt – Smart brand monetization.

Up-and-Coming: Taylor Tomlinson – Leveraging online success into real-world gigs.

Weeks 9-12: Reinforcement & Growth


Topics:

  • Advanced techniques
  • Content repurposing
  • Scaling your brand beyond initial growth.

Lessons Covered:

  • Repurposing old content for new platforms.
  • Advanced engagement strategies for sustained growth.
  • Exploring new platforms to expand your reach.
  • Building long-term partnerships and collaborations.
  • Developing a sustainable content creation process.
  • Preparing for the next stage in your comedy career.

Exercises/Homework:

  1. Repurpose older content for a new platform or format.
  2. Develop a long-term growth plan with specific goals.
  3. Experiment with a new platform or content style and analyze results.

Outcomes/Output:

A sustainable, scalable content and branding strategy.

Case Studies:

  • Pro: Maria Bamford – Constant content evolution.

Up-and-Coming: Brandon Wardell – Continuous growth through fresh platforms.

f . a . q .

Do I need to have any marketing experience?
A: Nope! We designed MicDrop Marketing for comedians, not marketers. We’ll guide you step-by-step, so you can focus on being funny while we help you get noticed.

I’m not tech-savvy. Will I still be able to keep up?
A: Absolutely. We break everything down into easy-to-follow steps, and our group coaching sessions are here to support you if you get stuck.

How much time will this take each week?
A: Expect to spend about 4-5 hours a week on lessons and creating content. But hey, it’s all about making your comedy shine—so it’ll be time well spent.

What if I don’t have a big following yet?
A: Perfect! This program is designed to help you build your following from scratch. You’ll learn how to attract the right audience for your unique style.

Can I join if I’m already an established comedian?
A: Definitely. We help comics at every level, from newbies to seasoned pros who want to level up their online presence and stay relevant.

What kind of support will I receive?
A: You’ll have access to group coaching sessions, an online writer’s room for joke feedback, and optional 1-on-1 coaching if you want more personalized guidance.

Will I get help creating actual content?
A: Yes! Each module includes exercises to create real content, and by the end of the program, you’ll have a solid portfolio ready to promote your comedy.

What’s your refund policy?
A: We offer a full refund within the first 7 days if you decide MicDrop Marketing isn’t for you. But we’re pretty darn sure you’ll stick around once you see the results.

Is this process guaranteed to work?
A: Marketing and promotion are ever-changing landscapes with continuously shifting trends. We provide the best possible training and setup for success, but as with all marketing—there are no guarantees. Your results depend on your effort and engagement.

Will this program make me funny?
A: Nope! This isn’t a joke-writing program or training on how to be a comedian. You’ll need to have some experience doing comedy. We help you promote what you’ve already got.

Is completing the homework required?
A: Uuhhh, yes. You can just digest all the information, but if you don’t create the pieces each week, you’re basically throwing money away. In that case, just have us do it for you with our done-for-you services.

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